This study’s aim was to determine the interactive learning media effectiveness on the Learning Basic Concept material. The ADDIE Robert Maribe Branch approach is being used in this research and development. Regarding product effectiveness, in the field trial conducted, the t-test result was obtained tcount = 5.09 while ttable = 1.699 at significance level of 0.05. This shows that tcount > ttable, then Ho is rejected and Ha is accepted, so that interactive learning media based Lectora Inspire is effectively used in the learning process.