IJCATR Volume 11 Issue 11

Designing Immersive Art Installation Highlighting Culture using Spatial Augmented Reality: Case Study in Kuching, Malaysia

Auzani Zeda Mohamed Kassim
10.7753/IJCATR1111.1008
keywords : spatial augmented reality, immersive art, culture

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People have recently discussed Augmented Reality (AR) in art. In the present society, technological advancement has expanded the understanding and creation of art. Augmented Reality is not just limited to interacting using digital devices by the creators or viewers. It is also used as a non-interactive such as with the application of Spatial Augmented Reality. However, more research needs to be conducted on the potential and integration of Spatial Augmented Reality's role in art to promote culture. Based on previous observational studies and surveys among local youth, we proposed a design for art installation employing SAR. The aim was to present to local youth an immersive art as a case study that highlights local artistic motifs to seek its potential as a strategy to create an immersive art experience while promoting local culture. As a result, the study's findings are divided into two categories. First was the process of integrating SAR with an art installation that focused on local aesthetics. Second, the understanding of how SAR-based impact on spectators' experience.
@artical{a11112022ijcatr11111008,
Title = "Designing Immersive Art Installation Highlighting Culture using Spatial Augmented Reality: Case Study in Kuching, Malaysia",
Journal ="International Journal of Computer Applications Technology and Research(IJCATR)",
Volume = "11",
Issue ="11",
Pages ="396 - 399",
Year = "2022",
Authors ="Auzani Zeda Mohamed Kassim"}
  • The paper proposes a design concept for an Immersive art installation.
  • The concept employed Spatial Augmented Reality along with audio-visual materials.
  • • The installation was exhibited as an innovative concept to promote the region’s cultural art.
  • During the exhibition, an observational study of the spectators is carried out.