A sample of one hundred small companies found in Zimbabwe was randomly selected from LinkedIn database and an online questionnaire was administered to find out the digital marketing tools and platforms they use in their organizations to market their products and/or services. Form the data that was collected it was established that WhatsApp is the most popular application when it comes to daily communications that are done B2C. B2B Communication was mostly done using the email. For promotion of different kinds of products and/or services, Facebook and owned websites were the most common platforms used. Sales transactions were mostly conducted using e-commerce websites. However, organizations that practiced online selling were few. Most of the organizations used Digital Marketing tools for marketing and promotions only, while their selling would happen offline. Other Digital Marketing tools that organizations were using include YouTube and Vimeo and LinkedIn. The small businesses indicated that they face almost similar challenges, the main one being that most of them do not have marketing departments and/or marketing experts in their organizations. The result is that their marketing activities may not be consistent. Neither are they professional enough. There is need for most of them to improve by making their marketing activities more consistent and professional, and the bulk of the managers acknowledged this.