Apparel Mass Customization (AMC) has emerged as a transformative paradigm in the fashion industry, offering a departure from traditional mass production towards a more customer-centric and personalized approach. This paper provides a comprehensive review of AMC and explores its applicability in the dynamic landscape of contemporary fashion. The study delves into the key principles and technologies underpinning AMC, highlighting the integration of advanced manufacturing processes, digital design tools, and data-driven decision-making. By examining successful case studies and industry implementations, the paper underscores the potential benefits of AMC, including enhanced customer satisfaction, reduced inventory waste, and increased brand loyalty. Furthermore, the research investigates the challenges and barriers hindering the widespread adoption of AMC, such as cost implications, technological constraints, and the need for efficient supply chain management. It discusses strategies and solutions employed by leading fashion brands to overcome these challenges and leverage the full potential of customization. The applicability of AMC is then explored across various segments of the apparel industry, ranging from high-end luxury fashion to casual wear and sportswear. The paper analyzes consumer preferences and market trends, shedding light on the evolving demands that drive the need for personalized products. This review provides insights into the current state of AMC and its applicability, offering a roadmap for fashion industry stakeholders to navigate the complexities of customization. As consumers increasingly seek unique and tailored experiences, understanding the dynamics of AMC becomes imperative for fashion brands aiming to stay competitive and relevant in an era of individualized consumer preferences.