As more countries embrace the digital economy and the number of internet users worldwide grows daily, e-commerce has become the backbone of many businesses communicating online with their customers. This increase has led to millions of online shops competing for attention in an already saturated digital marketplace, thereby making the attainment of online visibility in search engines both a problem and a necessity. This paper aims to resolve the key problem of enhancing the visibility and performance of e-commerce web applications in search engine results. This approach involves analyzing the existing e-commerce SEO techniques, directly focusing on e-commerce-related challenges, and providing a well-tailored framework as a solution. The key takeaways of this paper are. First, it features?an in-depth evaluation of SEO strategies that work specifically well on e-commerce web applications, emphasizing technical SEO, on-page SEO, and off-page SEO. Second, it provides practical recommendations on implementing these tactics without violating search engine guidelines to perform better in organic traffic and sales conversions. This paper finally compiles insights from various research studies into a single framework for implementing SEO strategies in e-commerce web?applications to help organizations navigate efficiently through the competitive environment of the online marketplace. This review is an excellent resource for e-commerce businesses, digital marketers and web developers looking to improve their online presence and long-term sustainability via effective SEO practices.