Search Engine Optimization (SEO) is important for websites to improve the rank for search results and get more page views requested by the user. A search engine ranks provide the better and optimized result to user, which will help them to view the popular page among the number of pages available in the search results. Apart from this search engine ranking, it also enables the websites to compete with other rival’s website as each website owner expects to see their own website on the list before other’s websites. This paper puts forward idea about SEO principles and basic strategies. It also expresses different techniques that are employed by search engines to improve its results. In addition, it presents the observation section, which gives the comparative analysis of SEO techniques. Update concepts sent to concern SEO search member